Marketing translation
Marketing is one of the most important spheres for every company. Marketing helps the company to create its image, attract new customers and maintain good relationship with the already existing customers.
Marketing texts have to perform several simultaneous functions– attract attention, be easily noticeable and precise, express the intended information properly, and cause the desire to perform the necessary action, for example, purchase a product or service, and they also need to address the right target audience. All the above mentioned elements lie in the basis of a successful advertising campaign, and therefore the translators have to take into account all the mentioned details and conditions while translating marketing texts.
The text in the target language should be as attractive, as the one in the source language. Consideration of the cultural, linguistic, religious and social characteristics of the particular country should be as important. This is the reason quite often, why translated advertisements or texts, not similar to the source text, accurately reproduce the meaning and idea of the source text.It is important to adapt the text to each particular country, language and culture in which it will be used.
Marketing texts are translated by professionals who are able to adapt the translation to the specific target audience without losing the essence and the idea of the source text, they also understand the specifics and importance of the text in the business or any other field.
Types of marketing texts:
- Advertisements (TV, outdoor advertising, transport advertising, online advertising, advertising in magazines, information leaflets, etc.),
- Online articles,
- Press releases,
- Websites and advertisements of a company’s services, etc.